Chill Zone

Even during the peak of summer, residents, and tourists alike often brave the heat and continue to visit the High Line. CHILL ZONE is a concept for a pop-up event that takes place on the High Line in Chelsea, Manhattan. The event aims to create a moment of reprieve from the heat for these visitors by providing a space to cool down.

Additionally, the experience will encourage thoughtful reflections on climate change, providing brief benefits from symptoms of stress or anxiety, and encouraging mindfulness.

Branding Development
This process invovled sketching out more than forty logo designs, examining multiple typefaces and eventually landing on a design and name that clearly emulated a cool environment, in more ways than one. I selected a typeface with rounded edges to match the organic nature of ice and went with all caps and easy to read from afar.

Structural Design
This pop-up structure, designed to emulate ice caverns in the arctic, would use recycled acrylic to provide an icy glass-like outer shell. Internally, cooling coils would cool down the structure powered by renewable energy. 

Inside the cavern-like tunnels, visitors could run their hands along the cool walls and be sprayed periodically by cool mist. Outside the structure, an ice vending machine would provide ice cubes to visitors as they continue their High Line walk. 

Advertising the Event
Every time I have been in a situation overheating with my friends or family, you really just have to laugh about it. Your clothes are sticking to your body, you are panting and out of breath, you are desperate for any relief and overall the situation, while miserable, is quite humourous.

I brought that humour to my advertising brainstorming in hopes of making people share a chuckle about a common experience.